GO HIGH TECH! To resist is futile! To adapt is fertile! Whether you like it or not, the decision for us is not . ..IF we will adopt new technology? but rather WHEN? These and other questions on technology will be explored . . .
What is TECHNOLOGY? From a business perspective, technology is the application of science or knowledge to commerce and industry. It consists of: a) a body of knowledge, b) a set of tools, and c) applying both through mental and physical effort. Technology, simply stated, is leveraging knowledge & tools.
When should we use TECHNOLOGY? The Technology Adoption Curve is insightful on how people take on new technologies. Where on the curve do you find yourself? with facebook?, twitter?, etc.? When will you adopt the newest technologies for your business? It’s when you determine the benefits outweigh the costs.
What TECHNOLOGIES should be employed? Business technologies in the area of marketing and sales are shown in the Technology Wheel, which list 27 applications. To stay abreast on key technologies and best practices, we must learn what they are, through industry journals, electronic newsletters, and trade magazines, and start sampling and using them through trial and error.
The Goal of TECHNOLOGY?
The most basic goal is “To Do More with Less”. The ultimate goal is “To Serve Man” which adds the human dimension (see quote). While technology results in higher levels of efficiency, effectiveness, and productivity it does not always lead to a better quality of life. A view beyond productivity and profits is necessary and should include technology’s impact on people and planet.
GO HIGH TECH ! & HIGH TOUCH !
We’ve come full circle to say that we must GO HIGH TECH & HIGH TOUCH. We also want to share that we, the EBI team and our partners, have the knowledge, talent, tools, resources, and the technology to advance and grow your business. To learn more, see the EBI Executive Summary.
May the force be with you!
– John Naisbitt