Book of the Month: How to Go Global

How-To-Go-Global_book

Are you a small to medium-sized business looking to go global? Then How to Go Global by Patrick Steven Dine may be for you! The guide provides a great overview of steps to take as you expand your boundaries.

From researching the right markets to enter, to finding agents and distributors, this book will take you through the entire process. Topics such as hiring staff overseas, creating an entry strategy and establishing a global brand are all covered in excellent detail.

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