Trade shows present a range of valuable opportunities for companies that participate, including meeting potential customers, finding new and better ways of doing business and building a more impressive reputation within an industry.
Trade Shows According to data from the Center for Exhibition Industry Research (CEIR), 88% of the attendees at a trade show usually haven’t been seen by a member of your company’s sales staff in the past year, and 70% plan to buy one or more products. On average, 76% of attendees ask for quotes and 26% end up signing purchase orders. Seventy-two percent of visitors say the show itself influences their buying decisions.
The positive impact of exhibiting at a trade show isn’t confined just to the event, as 87 percent of attendees will pass along some of the information they obtained at the show, and 64 percent will tell at least six other people about it. From a sales perspective, shows can also be highly cost-effective — it costs 22 percent less to contact a potential buyer at a show than through traditional field sales calls.
To see an extensive list of 2013 trade shows in a variety of industries, visit http://tradeshowcalendar.us